I was selected as account executive of the rebranding team at Loyola University. CADA's main objective was to be rebranded as a more 'welcoming and widely known organization to parents and children.' Our campaign focused on community partnerships and education, designed to increase CADA's imprint and visibility in the Greater New Orleans community.

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Before we began rebranding the organization we held several focus groups, interviews and collected research to for evidentiary support (found in chapter 2A and 2B). We created a two year marketing plan consisting of a full media kit and press kit, social media calendar, newly designed website, promotional material, and logo, (chapter 4).

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CADA, previously known as Council on Alcohol and Drug Abuse is now recognized as REP:CADA, a fun and friendly acronym for schools to proudly represent. The logo was altered to incorporate a compass to coincide with their new mission statement;

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 REP:CADA

Recovery, Education, Prevention;

Choosing a Direction to Achieve.